In today’s competitive market, uniformity in fleet vehicle graphics is not just a branding strategy; it’s a business necessity. Uniform fleet graphics are a moving billboard, creating a consistent, recognisable brand presence on the road. This uniformity ensures that each vehicle is an accurate, effective extension of your brand identity, reinforcing brand recognition and trust among your target audience.

At Tailor Made, our reliable team of printers, designers, and embroidery specialists offer a range of vehicle wrapping services in Northamptonshire and the wider region. We consistently offer our services to businesses with a fleet of vehicles to improve advertising and brand awareness. Our team has come together to guide you through why consistency is key when it comes to branding your fleet of vehicles!

silver car wrap being applied to fleet vehicle

Key Benefits of Consistent Fleet Graphics

Uniformity in branding ensures that the company’s message and image are consistently conveyed wherever the vehicles go, and utilising consistent graphics across a fleet of vehicles is an increasingly popular marketing strategy that offers several key benefits, such as: 

  • Enhanced brand recognition
  • Cost-effective marketing
  • Professional image
  • Increased reach and exposure 

The use of consistent fleet graphics offers a unique combination of enhanced brand recognition, cost efficiency, professional image, and increased reach. This strategy not only contributes to the visual appeal of the fleet but also serves as an effective marketing tool, providing substantial advantages over traditional advertising methods.

Crafting the Perfect Fleet Graphic Design

Creating the perfect fleet graphic design is a multifaceted process that requires a deep understanding of your brand’s core values and message. It’s essential to develop a design that not only catches the eye but also conveys your brand’s identity effectively. A successful fleet graphic is much more than just an attractive image; it’s a visual representation of your company’s ethos and a vital part of your marketing strategy. Some of the key design considerations you should implement include: 

Colour Scheme: 

The colour scheme of the fleet graphics should align with your corporate identity. Consistent use of brand colours strengthens brand recognition and ensures a coherent look across all marketing materials. It’s essential that these colours are replicated accurately on every vehicle to maintain consistency.

Logo Placement: 

The brand logo should be prominently featured in the design. It’s the most recognisable part of your brand identity, and as such, it should be visible and legible even from a distance. The placement of the logo is also important; it should be in a spot where it can be easily seen by people, whether the vehicle is in motion or stationary.

Message Clarity:

It’s crucial to ensure that the design and message reflects your brand’s core values. Whether your brand stands for sustainability, innovation, luxury, or reliability, the graphics should embody these principles. This can be achieved through the use of specific imagery, design elements, or even the style of the graphics.


Consider the practical aspects of the design. It should be adaptable to different types of vehicles in your fleet. A design that looks great on a compact car might not translate well to a larger truck. It’s important to work with a designer who understands these challenges and can create a flexible design that can be adjusted for various vehicle types without losing its impact.

multiple people applying vehicle wrap

Maintenance Tips for Fleet Graphics

Ensuring the longevity and visual appeal of your fleet graphics involves a few key maintenance practices. These practices not only help in keeping the graphics looking fresh and professional but also play a crucial role in preserving the brand image that the graphics represent.

Regular Cleaning: It’s essential to clean the graphics on a regular basis. However, this should be done gently to avoid causing any damage. Using mild soaps and avoiding harsh chemicals or abrasive tools can help in maintaining the integrity of the graphics. Regular cleaning not only keeps the graphics looking new but also allows for early detection of any potential issues.

Routine Inspection: Conducting regular inspections of the graphics is vital. Look for signs of wear and tear such as scratches, peeling, or fading. These inspections should be thorough and consistent across the fleet. Keeping a close eye on the condition of the graphics ensures that any deterioration can be addressed before it becomes too extensive.

Timely Repairs: In case any damage is detected during inspections, it’s important to address it immediately. Prompt repairs prevent further deterioration and help maintain a professional appearance. Delayed repairs can lead to bigger issues and might end up requiring complete replacement of the graphics, which is both costly and time-consuming.

Maintaining fleet graphics involves regular and gentle cleaning, routine inspections for any signs of damage, and timely repairs to address any issues. Adhering to these practices will not only enhance the lifespan of the graphics but also ensure that they continue to effectively represent the brand’s image on the road.

For more information, get in touch with Tailor Made today! 

To find out more, or to arrange our car wrapping services for your fleet with our team, please don’t hesitate to get in touch with Tailor Made now! We’re here to help, and in addition to vehicle wrapping, we also offer logo design and digital printing services. Also our car wrapping isn’t just available in Northamptonshire, but also Warwickshir, Coventry, and Kettering too!