As a small business owner, you know that advertising is a vital aspect of your business. However, advertising can be expensive, and you might not have a big budget to work with. Fortunately, there are many cost-effective forms of advertising that can help you reach your target audience without breaking the bank. 

At Tailor Made, we are professional printers and embroiderers who provide a range of options to help businesses of all shapes and sizes to effectively advertise their brand, services, and products. In this blog, we’ll explore some cost-effective forms of advertising that you can consider for your small business.

Why Is Effective Advertising Important?

Small businesses face a multitude of challenges when it comes to reaching their target audience and establishing their brand. However, effective advertising can help them overcome these hurdles and achieve their business goals. Advertising not only increases brand awareness but also drives sales, provides a competitive advantage, and allows businesses to reach a specific audience in a cost-effective manner.

Advertising serves as a powerful tool to introduce small businesses to a larger audience and create brand recognition. Through advertising campaigns, businesses can establish themselves as reliable and trustworthy sources of products and services, thereby building brand loyalty among their target audience. Furthermore, advertising campaigns help businesses to differentiate themselves from their competitors by highlighting their unique selling points and advantages, thus positioning themselves as leaders in their respective markets. For some great advertising methods, keep reading below! 

Shop Signs

A shop sign is more than just a functional way to tell people where your business is located. It’s a vital opportunity to create a great first impression on potential customers. A well-designed exterior or interior shop sign can help your business stand out from the competition and create a lasting impression on customers that drives sales.

When creating your shop sign, you need to consider the colours, fonts, and imagery that represent your business. A simple yet eye-catching design can be just as effective as a more elaborate one, so choose a design that fits your brand, appeals to your target audience, and fits your budget.


shop sign mock up

Banners are a highly cost-effective way to promote your business at events, trade shows, or outside your shop. They are versatile and easy to install and can be tailored to your specific needs. Whether you want to advertise a sale, promote a new product, or showcase your brand, a well-designed banner can help you get your message out there to potential customers.

To make your banner stand out, consider using bright and bold colours that will catch the eye of potential customers. Including your logo and contact information makes it easy for people to find and engage with your business.


Leaflets are a traditional form of advertising that can still be effective today. They are relatively inexpensive to produce and can be distributed door-to-door, at events, or in high traffic areas. Leaflets can be used to promote special offers, events, or new products and services, and are a great way to engage with potential customers.

When distributing your leaflets, consider partnering with local businesses or community organisations, or hire a team of people to distribute your leaflets door-to-door. Make sure to follow any local regulations regarding flyer distribution, and focus on creating a design that is visually appealing, informative, and relevant to your target audience.

window graphic advertising sale

Window Graphics

If you have a storefront, window graphics can be a highly effective way to advertise to potential customers passing by. Window graphics can display your business name, logo, and contact information, and promote special offers and sales.

Window graphics are relatively inexpensive and easy to install, making them a great option for small businesses. When designing your window graphics, focus on using high-quality images and graphics that stand out from the competition and appeal to your target audience.

Vehicle Graphics

If you have a company vehicle or a fleet of vehicles, vehicle graphics can be a cost-effective way to promote your business. Vehicle graphics can turn your car, truck, or van into a mobile billboard, helping you reach a wider audience as you drive around town.

When designing your vehicle graphics, it’s important to use bold colours and graphics that will catch the eye of potential customers. You might also want to include your logo, contact information, and a clear call-to-action to encourage potential customers to engage with your business.

For more information, contact Tailor Made today!

If you would like more great tips on advertising for your small business, or to get your own high quality shop signs, vehicle graphics, and more, get in touch with our team today! We’re here to help and we can’t wait to hear from you!