As a business owner, you might want to update your current external shop signs, create a whole new business image, or are in the process of setting up a new retail venture and are considering your external shop signage. Either way, as the old saying goes, you only get one chance to make a first impression!
Why update your existing shop signage?
One of the most powerful business marketing tools is right there in front of you – your shop front. The visual impression you create is the one that your customers see first. Having an old, tired sign, with bulbs not working or paint scraped will definitely not increase your footfall but may actually prevent potential customers from stepping inside your shop or place of business
It has been said that over 50% of people say that poor signage with issues such as incorrect spelling and grammar discouraged them from entering a shop. In comparison, almost seven in ten (68 %) of consumers would purchase a product or service because a sign caught their eye. At the same time, more than two-thirds (68%) of consumers believe a shop’s signage is a reflection of the quality of its products or services.
Here at Tailor Made Signs, we recommend regularly reviewing your shop signage to ensure that you are achieving your maximum potential and getting customers through your door.
Standing out from the crowd
A few important points to remember before you decide what to do with your signage:
- Logo and branding – each and every sign should ideally have a company logo or image, in line with any other marketing material produced, and also any colour schemes that are used should be consistent across the board.
- Clean and simple – make sure that the signage will be seen from a distance, and don’t try to be too excessive or add in too much text as it will detract from your business name or service.
- Placement – where will your new sign be placed? Will it be mounted on the wall? Think about the surrounding space and how you can make the best use of it.
- Be bold. With a clean and simple sign, logo and branding, you can begin to experiment with the variety of signage styles available to you.
Shop sign designs
This is where your sign comes to life! There are options available to you for all budgets, large or small.
Flat Panels are an effective way of producing signs with multiple pieces of information such as your business name, logo, and any other business image. A flat sign can cover large areas of a building, or smaller wall spaces depending on your requirements, and can be very cost-effective.
Vinyl Cut Graphics
This is a flexible, cost-effective option as it can be used on a range of surfaces. It is also durable enough to be used on external shop fascias.
These can be profile cut to the exact logo or lettering size and can have stand-off wall mounts.
Built-up lettering is used to create a sign with 3D effect letters which makes your brand, logo, or design give an impressive visual impact. It is made with a wide range of materials to enhance the brand design and can be illuminated to improve visibility at night.
Folded Aluminium Sign Trays
Providing a sleek, contemporary appearance, these are durable options with hidden fixings. They are designed to fit shop fascias, and can also have a variety of extra fixtures such as built-up or flat-cut letters, vinyl graphics, logos, and shapes.
So, How Can We Help You?
Whether you are in Warwickshire or Northamptonshire, the team at Tailor Made Signs can offer help and advice for whatever your ideas are. Our focus will be to bring the collaborative ideas we come up with and turn them into a fantastic reality to make your business stand out from the crowd. We are well adept at taking a small design and turning it into something special. To find out more about any of the services we provide, simply get in touch with our friendly team today.